Echangeur BNP Paribas Personal Finance
Lab / Innovative technologies

At the very heart of the BNP Paribas Personal Finance headquarters, in Levallois-Perret, this 100m² adaptive space is an experimentation center, dedicated to digital mediation with major accounts and start-ups, to help them co-operate and adapt to changes in consumer expectations, habits, uses and attitudes.

2makesense has been commissioned for research, study/engineering, creation and development of a unique innovative and interactive ecosystem, as well as major areas for deepening intelligence around data and information.

Technologies that are now at the heart of the Echangeur’s activity and the processes that have led their transformation while creating new levers to develop brand awareness, in particular in its coherence and its ability to respond to new changes and trends. A success based as much on a shared synergy and sustainable support.

It allows the teams to animate their analysis of studies, decryption, demonstrations and datavisualisation data on site within the showroom but also on the move. A project that now extends across many countries via a dedicated and interconnected digital platform.

Showroom screen wall

An innovative service ecosystem, suitable for study and demonstration, which is part of the Echangeur's DNA

Innovative interfaces and technologies to transform uses

Decrypting, analyzing and working at the heart of the data

Virtual Welcome Assistant

Holographic version with voice and gesture interaction

Discreet declination with touch, voice and gesture interaction

Stage control of the showroom

    • Assigned to the study market and creation of the study and innovation showroom (BNP Paribas Personal Finance headquarters, Unicity), creation of innovative solutions, experiential identity, support in the development of the Echangeur BNP Paribas Personal Finance

      Creations: technologies and digital experiences of the screen wall of the Echangeur showroom • Cloud system of consultation technologies / data visualization of the Access Panel • ecosystem of administration and experiential animation • nomadic systems • staging and identity / technological development of the virtual assistant • digital scenographic control systems

    • 2makesense SAS - François Amri and Benjamin Jaubert

    • Customer and operator

    • Echangeur BNP Paribas Personal Finance

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